Rixos Opens Second Hurghada Resort With 442 Rooms as British Demand for Year-Round Sun Surges

Hurghada has gained another major Red Sea resort as Rixos opened its second property in the city, a 442-room development catering to the surging demand from British holidaymakers seeking year-round sunshine. The resort is served by direct flights from London, Manchester, Birmingham, Bristol, and Glasgow.

Capacity and Positioning

The new Rixos property adds substantial high-end room capacity to Hurghada's hospitality inventory, which has been under pressure from record tourist arrival numbers. The city welcomed over 650,000 visitors in May 2026 alone, the highest monthly figure on record.

The resort targets the premium all-inclusive segment, competing with established brands already operating in the city. Its opening reflects broader confidence in Hurghada's continued growth as a primary Mediterranean and Red Sea tourism destination.

“The UK market is showing unprecedented demand for Red Sea holidays. With direct flights from five major airports and winter temperatures of 22-26°C, Hurghada is increasingly replacing traditional winter sun destinations.”

— Hospitality industry analyst

Real Estate Implications

Major hotel openings have historically correlated with increased property values in surrounding areas and stronger short-term rental performance. New resort capacity also signals to international investors that major hospitality groups are betting on Hurghada's long-term tourism trajectory, which supports the investment case for residential and holiday-home purchases in the city.

The hotel sector expansion is expected to create additional employment, further stimulating the local economy and underpinning demand for both rental and owner-occupied housing.